UI / UX
Improve your products User Experience is a sure way to increase retention. Don’t scare away your players!
UI / UX
Improving your games UX is a sure way to increase retention. Don’t scare away your players!
UI/UX SOLUTIONS FOR GAMES
Games are about solving challenges, but interacting with the game should never be a challenge. The player must be able to play without having bad UX stand in their way of the fun. Improving the interface, flow, communication or controls all help the game become more immersive. It’s not about making the game simpler, but to make it easier to understand.
While UX design is becoming a crucial part of game development, we recognise that not all teams can afford to have a dedicated UX resource available at all times. We are available for hire, either through UX reviews, remote work or in an embedded role. Freelance or on contract basis. Contact us for further enquiry.
“If a picture is worth 1000 words, a prototype is worth 1000 meetings.”
Tom and David Kelly, IDEO
Wireframes and prototypes
Wireframes
Visualize it
By laying everything out first and having the team agree to how everything works, missing elements and bad design can be caught before time is spend on art and development.
Interactive
TAP TAP TAP
Click through prototypes helps make sure you have a good screen flow before starting implementation. It can also be used with final UI art to make sure all screens have had an art treatment.
Advanced prototypes
Prove the design
Prototyping complex behaviors is the preferred way to nail down a design with unknowns and can massively reduce development costs and iteration time. Simple working economy and conditional behaviors is just two examples of what is achievable.
On device
Mobile previews
Make sure all the design elements is easy to use and the text can be read by previewing the design on mobile. In most cases, click through and advanced prototypes will also work on device.
Useability
Does it work
We focus on functionality and usability over art with a player centric approach to design. A game is a challenge, but should never be challenging to use. A poor user experience can ruin any game, regardless of how great it looks.
Iterative
Quick turnaround
It is much faster to iterate on design away from the game engine and new ideas can be tried out with little overhead.
UX Architecture
Logic Flows
Mapping out all the logic that exists in any given feature ensures that most eventualities are covered. This is where missing cases are caught. A logic flow also works as a blueprint for programmers, ensuring that the whole team is on the same page.
